In this Olympic Games, Fuji costly an Olympic sponsor, but Kodak and its competitors to become sponsors of the ABC television network, and thus creates a classic non-Olympic marketing: for sponsorship network, Kodak have the right to continuously during the Olympic broadcast in the spread of Kodak's brand identity. In the absence of extra sponsorship under the premise of Kodak in the United States successfully defend the Olympic Games, held its own market.
contrast, although the Fuji's market share to 11% from the Olympics to a 15% increase, but did not earn huge amount of Olympic sponsorship.
Second, the 1988 Seoul Summer Olympic Games: Seoul Olympics kimchi
kimchi sold to South Korea to 111 countries around the world. In the Olympics, to be known as the Korean She made kimchi tasted all the athletes are on the South Korean kimchi thumbs. In various hotels, restaurants, dedicated to the Korean kimchi placed in front of the world, inviting visitors enjoy the parties, many guests full of praise for the delicious kimchi.
This is propaganda by the Korean government intervened in a food, not for a company to expand visibility. Some have questioned South Korean government's approach in the spirit of the WTO flaunt the rules of free trade, it seems there is suspicion of irregularities. But the South Korean government explained that the reason they spared no effort to promote Korean kimchi is so, not to help companies make money, but in order to promote Korean food culture.
driven by the South Korean government, the pickle industry seems to have become the most Special Olympics is the most prominent
Third, the 1992 Albertville Olympic Winter Games: FedEx
Albertville 1992 Winter Olympics held during the Albertville City FedEx erected a large number of billboards, and through media advertisements of high-density bombing. This makes 61% of the audience that the Federal Express Corporation is a designated sponsor, and its true the U.S. postal service sponsor companies (only 13% of the audience that it is brought), but did not cause people too much attention.
IV 1996 Atlanta Summer Olympic Games: Nike
Reebok Atlanta 1996 Olympic footwear suppliers, but most people have mistakenly thought it was Nike. Originally, Nike and Coca-Cola's Olympic City Olympic Park next to the establishment of the Nike experience center, because renting is a private parking lot, BOCOG has no alternative to this. Nike engaged in some audience participation here, the big event, let people experience the sport fun for free. In addition, Nike has hired many college students in the audience venues distributed outward badge lanyard Nike, easy to carry tickets for the audience. Finally, unknown to the audience, were the scene of the momentum in Atlanta, Nike shock. According to the survey, 70% of people thought Nike was the top sponsor the Olympic Games in Atlanta.
V. 1998 Nagano Winter Olympic Games: Fuji
eaten in 1984, after losses Kodak,mac brushes, Fuji in the 1998 Winter Olympics in Nagano, Japan, one of the body. Kodak was the Olympic sponsor, as part of the right sponsors,north face denali, only Kodak Information Center in film distribution and irrigation services, Kodak set up in the Main Press Center, Ministry of large-scale prints,mac makeup, photographers can print about 650 7.5 million film. But Fuji is another way, it is distributed free of charge outside the Main Press Center and washing Fuji film, like Kodak did press center. And Kodak is no alternative to this. This makes many people think that Fuji is the Olympic Games sponsors.
June, 2000 Sydney Summer Olympic Games: Qantas Airways Qantas Airlines
is not an official sponsor of the Sydney Olympic Games, but it's marketing for the Sydney Olympics was a great success . Preparation and selection phase of the Olympic Games, Qantas offers flights to Australia swimming team. To August 2000, the Qantas in Sydney, the most influential local newspaper published a full page ad,nhl hockey, entitled Olympic sponsors. However, the small print especially difficult to be noticed. Qantas's non-Olympic marketing, so had a huge effect.
VII Olympic Winter Games 2002 Salt Lake City: Wasatch Beer
2002 in Salt Lake City, A-B Brewing Company (maker of Budweiser beer) to $ 50,000,000 huge amounts of money to buy the At the same time, Salt Lake City, a small inconspicuous local brewers in their own van painted with weaken the A-B Brewing Company's marketing.
Eight, Athens 2004 Summer Olympic Games: Home Depot
the world's household goods retail chain giant Home Depot is the 28th Olympic Games, the star among African Olympic marketing. It involved the United States Olympic Committee's With this Home Depot employee status for the Athens Olympic Games a total of 71 American athletes (49 in the Summer Olympics, 22 at the Paralympic Games), which allow non-Olympic sponsors Home Depot has something to do with the relationship between the Olympic Games . Meanwhile, the company arranged in the shop and promotional material related to these athletes, so that the
IX, the 2004 Athens Summer Olympic Games: Triangle Tire
during the Athens Olympics, China Central Television Olympic triangle tires also feature section Games on TV, the Chinese team obtained a gold medal, and the crowd cheered: with
ten, the Torino 2006 Olympic Winter Games: Google
Google has never been an Olympic sponsor, but during these major events will be by changing Google logo design, to manufacturing and associated events. During the Sydney Olympics, Google cut a striking figure of the label holding the torch for more than a kangaroo. Torino 2006 Olympic Winter Games, Google goes a step further, to make their Olympic Logo outstanding event design and maintain a consistent striking: the main project is the Winter Olympics skiing, Google will appear on the ski cartoon characters. Change the identity of this small idea for Google save tens of millions of dollars in sponsorship fees, but also to hundreds of millions of Internet users to not mistaken there is cooperation between Google and the Olympic Winter Games is immune
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