Thursday, February 24, 2011

Nike brand and marketing

    Brand is a direct reflection of corporate image, corporate image can often play a Good brand to fame and reputation of the enterprise to play a ; umbrella effect . Brand is a concrete manifestation of the core competitiveness. The process of a brand name,mac makeup, is the process of transforming growth pattern,nhl hockey, but the essence of a

    marketing is through the products in the enterprise and to build a bridge and link between the customer and to maintain positive interaction between the two sides a series of activities. Direct marketing is facing the market,mac brushes, customers and competitors, so marketing is to enhance the core competitiveness of enterprises in the important Marketing is not just one way to persuade customers and make commitments, even more important is the pursuit of common interests between enterprises and customers. Through the brand's Nike through the The symbolic and emotional meaning of the melt, so as to enhance the core competitiveness of enterprises,north face denali, make the Nike commercial in the history of the company created the world

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