2010 年 8 3, Anta Sports Science Laboratory, the staff for the new measure signed NBA star Kevin Garnett foot data. Photography _ Sun Jiong August 3, Fujian Jinjiang riding headquarters, everyone is waiting for the arrival of a VIP, NBA star Kevin Garnett KG. Two months ago, Kevin Garnett ended for many years the Adidas sponsorship contract, switch to the embrace of Anta. When announced, many of whom people are surprised, because Kevin Garnett and Adidas signed a lifetime contract, basketball, and only Michael Jordan had signed off lifetime contract with Nike. Anta Garnett did not disclose the amount of poaching, but there is no doubt expensive. In the KG before the arrival of the headquarters has already become a brand Anta LOGO display shows, the general staff dressed in yellow, white public relations department, the department responsible for contact with the athletes is light yellow, and even Kevin Garnett and former bodyguard to the media dressed in Anta T-shirt. ANTA staff said it was company practice, every major activities have to be so. Later than the scheduled time of 40 minutes, slowly down from the van, Garnett, was immediately surrounded by front of a sign Anta, Anta, executive vice president Zheng Jie with a smile waiting on the first floor elevator, he brought to KG to the 10th floor conference room, with the company's top leaders to meet Shizhong. Entered the conference room, KG did not sit down first, but went to the window overlooking the scenery outside the building - a wide variety of buildings, factories, billboards. shoe shop. In the first leg of the exhibition hall, pointing Linghui Shizhong portraits of Garnett said, . In 1999, the Shizhong against all the odds, with 800,000 yuan as the expense to hire Linghui ANTA brand ambassador, and all profits earned in the year six million yuan, all the publicity into advertising during the Olympic Games, of which half are contribution to the CCTV5. Sydney Olympic Games, Kong Linghui won the gold medal,mac brushes, This case came to be regarded as a classic that Jinjiang's sports brands have so far will be Kong Linghui, the Ding Zhizhong continue to introduce Anta spokesman Kevin Garnett, NBA players have Scola, Francis and Wales, as well as tennis star Zheng Jie and Jelena Jankovic. Of course, Garnett's portrait will soon be entering the hall,nhl hockey, and certainly occupy a very important position. is not a simple contract, but represents the ANTA like Adidas and Nike, as the market will develop around the stars. Day, Zheng Shizhong boss wearing the same orange T-shirt, stood beside Kevin Garnett, that small that every word, translated to the latter. ANTA in 2007 after listing in Hong Kong, and gradually became not the same as previous ones, new sectors and new institutions have been born in the old sector is also expanding. In 2008, Zheng Jie came to Anta, before his identity is Adidas's Reebok general manager of China. Dang Nian Zhang Tao, an executive joining another, as he had been assistant Liu, founder of Lenovo. Shizhong want to join these professional managers, can lead to more advanced management ANTA norms and experiences and a variety of resources, he said to Zheng Jie their own ideas, I hope ANTA continued development from the existing location , while in Anta front, only Nike, Adidas and Li Ning. Zhefan vision later became a clear goal: 2013, Anta China market to become the sales and brand of double-first. Of course, to accomplish this goal, the company needs new impetus. The first motivation is to cooperate with the Chinese Olympic Committee. Anta was also compete with, or Adidas, Nike and Li Ning, the three companies have a history of cooperation with the Chinese Olympic Committee, only Anta zero. Before bidding, Zhang Tao Shizhong led the team, visited a large number of officials and experts have taken the trouble to introduce the ANTA brand and marketing plan. June 2008, Anta do so successful, access to the Vancouver Olympic Winter Games, the Guangzhou Asian Games, London Olympics, as the representative of the three events, a total of 11 Olympic events of international interest in receiving awards. This is a super-sponsor, because no where had a company in such a full Olympic cycle, and the Chinese Olympic Committee and Chinese sports delegation has so closely associated. Naturally, this is super super sponsorship spending, according to ANTA insider said, However, the Shizhong think that is worth paying, Anta access to the Chinese sports official capacity, as Adidas is an official sponsor of the Olympic Games, we are trying to grasp the great events of resources, to catch up with the leader must excellent resource for exclusive access to the beginning. Garnett is the other executives Zheng Jie brings another advantage of the resources or power. Adidas and Nike in the house, have a team for players. Some of the staff and even the retired sports athletes, the needs of athletes and their personal circumstances to clear in mind. Two examples of the trade circulated, as long as the between worthless. Zheng Jie came to ANTA, will be the only public relations department of the original ANTA, divided into two brands into the market center and the center of the sports market, which is dedicated to serve the athletes team. The team's focus is to build a relationship with the athletes. Basketball PEI Department Commissioner Long is a member of Sports Marketing Center. Late last year, Garnett's agent, they launched a close communication. KG China trip, they have someone to take care of KG's friends and relatives to let them feel at home in China. There are the most important point, they have to explain to Kevin Garnett ANTA designed boots for him and listen to his advice. This is crucial, not only to the star's feelings, but also involves the marketing of related products. Adidas Garnett to speak, there was a war on their own shoes, control, technology, color, appearance, and expressed their views. Garnett's comments after a few stressed that finally this year they brought back by the PEI Lung Company, a 34-year-old basketball player, on the request of shoes is never let an ankle injury, because the pain will most likely result in a retired. Protection and then protect,mac makeup, to make Kevin Garnett assured Anta Jinjiang specifically for his scheduled trip to the amount of feet. Garnett took off his shoes, rolled up trouser legs, standing Anta buy at high prices on the plantar pressure measurement system scans the foot mold, and then the staff with a tape measure and record leftover rope length, width, and a series of data, so his new shoes before formally started. When the amount of foot Garnett, Pan Chun and his colleagues are waiting for another room laboratory data, they are Anta Commodity Management Centre's staff,north face denali, responsible for the design of the new season, KG's style of basketball shoes. Pan Chun's jobs on the Nike, and his colleagues, including ANTA Sports laboratories, most of them have been switched from Nike or Adidas come. urban consumers design shoes, but the methods and principles are the same. According to Pei dragons feedback from new war Garnett shoes, bottom using newly developed Anta rebound and Fan Zhen materials, under the tongue back on the use of special mesh materials, while maintaining their comfort shoes also close to the ankle to provide protection. Kevin Garnett of these materials coupled with the size of the foot, get all the data, Pan Chun have to design the final version as soon as possible, according to the company's plans, this shoe has been introduced as a heavy goods this year, ANTA in the fourth quarter will board the shelves. This is the star of resources for the second step after the surrounding resource development products. Zheng Jie arrived ANTA, the brand, product, sales of basic division into three parts, Zheng Jie strongly promote the establishment of a complete sales Anta path, consumers, we should be to provide a concept or way of life. master. Therefore, Pan Chun's work in the process of Anta role to play nexus - the company according to their needs, determine the theme of celebrity endorsements, Pan Chun were based on the theme of design, branding theme through the activities of the Department and then passed to the media and, finally, store merchandising according to this theme and display. Yin Xiao Sun is the third step of dry living, he was commissioner of ANTA brand market center, his team participated in all the lines Garnett planning program in China. How to make these shoes in the country to promote a resounding chance? Expo is a good platform, where activities will undoubtedly cause many to do media attention. They do not want to star Kevin Garnett as a simple tourist, just given rise to one o'clock news Expo lace. Anta most want is the information center at the World Expo held in an activity, get style on-site and full attention, but the Expo Center has provided information, not business activities in this release, how much money not to pay. Modifications must be thinking. In order to knock the World Expo, Sun Yin Xiao and his colleagues collected a lot of information in the early and learned that Zhou Hanmin, Deputy Secretary for the Expo is like basketball, Kevin Garnett and the Celtics know that they need to find a breakthrough point. Sun Yin Xiao and his colleagues think the Ever since, high-level contacts on the ANTA Zhou Hanmin, that intention will be a commercial show into a cultural exchange trip. The afternoon of August 4, Garnett became the first Expo News usher his three Witness this process is more than 20 invited Anta Expo News media and under the other 20 media. Contrary to the lively scene Yin Xiao Sun expectations. CCTV5 reporter Li Ning, during the China trip in Garnett, has been all the activities with the film, he also participated in Nike, Adidas, there are commercial activities organized by other enterprises, and make arrangements for the activities of Anta, in his view has been increasing sophistication and maturity. China is almost same with Kevin Garnett Kobe Bryant, Nike spokesman, known also slightly higher than Garnett, but . Obviously, the Expo event behind the ANTA also did not stop the success of World Expo, August 5, they are also the commercial zone in the city of Grand Gateway, a final As the fourth leg, Kevin Garnett Press Shoumo assigned Exchange store, and then pierced the middle of the hall to the mall, and the fans had a brief interaction. After the news spread, the Hong Kong Department of Anta stores, gathering a large number of hearing the news KG fans, they took the pen and camera, expect to get the signature and photo icons. However, the ANTA Sports Marketing Center staff did not want any flaws in the final, from noon they had been decorated KG routes, admission one hour before, ANTA has specifically told mall security, Start the exit, it is necessary to block people on both sides of the aisle In a hoarse cry, he did not notice I had just gone through the old owner had Adidas store. Anta stay in the store less than a minute, Garnett to go lobby, all the floors are full of people, the enthusiasm of Chinese fans of the style than the Expo even more surprised that Anta, thousands of people shouting 15 minutes, but the atmosphere of the scene sensation, so that the staff felt satisfied Anta. Everything seems to be very beautiful. Advantages from the acquisition of sports resources, packing sports stars, and then to launch the brand image of the product concept activities, until the final product design and the terminal display, Anta can do it like Nike or Adidas as professional, some areas even even more than these two outstanding teachers. The question is, will make more than 500 yuan Anta shoes, both in the same lot with this competition? Zheng Jie of the answer is no, Wrote, international brands, but Li Ning. Time to go back to 3 August, the young, who lives in a small article in Xiamen, Jinjiang, to come to hear the news of Kevin Garnett, he early came to the door waiting for Anta, but security will be more than 10 other fans of him and stopped at the portal, even Kevin Garnett to visit the factory image of the stores here, they can only be waved across the windows of the KG. Also in the Hong Kong exchange, when the host said, Chen Shixin, brand should not be lofty, but should provide opportunities to communicate with consumers or platform. But KG is the China trip with his fans at least, in addition to Exchange and shooting CCTV5 . Zheng Jie said that they have worked hard, Hong Kong exchange too many people coming to arrange star-depth interaction with the fans, in case of unintended consequences could be disastrous. But Nike is clearly greater courage, Chengdu line, Nike arranged after Bryant Park for the small sub-door basketball players on the training course, who knows bad weather suddenly rained, and everyone worried about Kobe Bryant will go, But Nike and Kobe Bryant did not advise to go, but so that the latter picked up the microphone: TV ads from the Many media interviews with KG than Kobe Bryant's time was more in Changchun University of Technology, Jinan University, West Lake Stadium and fans interact directly. Quite similar to do with the international brand, Anta seems a long way to go. August 3, Little Man With regret leaving Jinjiang, but the staff was relieved of ANTA. Adidas wearing a T-shirt, shoes fans, actually fool the security, and almost took the elevator to see the manager along with KG,
Thursday, February 24, 2011
[Top] Kevin Garnett's August trip Anta
2010 年 8 3, Anta Sports Science Laboratory, the staff for the new measure signed NBA star Kevin Garnett foot data. Photography _ Sun Jiong August 3, Fujian Jinjiang riding headquarters, everyone is waiting for the arrival of a VIP, NBA star Kevin Garnett KG. Two months ago, Kevin Garnett ended for many years the Adidas sponsorship contract, switch to the embrace of Anta. When announced, many of whom people are surprised, because Kevin Garnett and Adidas signed a lifetime contract, basketball, and only Michael Jordan had signed off lifetime contract with Nike. Anta Garnett did not disclose the amount of poaching, but there is no doubt expensive. In the KG before the arrival of the headquarters has already become a brand Anta LOGO display shows, the general staff dressed in yellow, white public relations department, the department responsible for contact with the athletes is light yellow, and even Kevin Garnett and former bodyguard to the media dressed in Anta T-shirt. ANTA staff said it was company practice, every major activities have to be so. Later than the scheduled time of 40 minutes, slowly down from the van, Garnett, was immediately surrounded by front of a sign Anta, Anta, executive vice president Zheng Jie with a smile waiting on the first floor elevator, he brought to KG to the 10th floor conference room, with the company's top leaders to meet Shizhong. Entered the conference room, KG did not sit down first, but went to the window overlooking the scenery outside the building - a wide variety of buildings, factories, billboards. shoe shop. In the first leg of the exhibition hall, pointing Linghui Shizhong portraits of Garnett said, . In 1999, the Shizhong against all the odds, with 800,000 yuan as the expense to hire Linghui ANTA brand ambassador, and all profits earned in the year six million yuan, all the publicity into advertising during the Olympic Games, of which half are contribution to the CCTV5. Sydney Olympic Games, Kong Linghui won the gold medal,mac brushes, This case came to be regarded as a classic that Jinjiang's sports brands have so far will be Kong Linghui, the Ding Zhizhong continue to introduce Anta spokesman Kevin Garnett, NBA players have Scola, Francis and Wales, as well as tennis star Zheng Jie and Jelena Jankovic. Of course, Garnett's portrait will soon be entering the hall,nhl hockey, and certainly occupy a very important position. is not a simple contract, but represents the ANTA like Adidas and Nike, as the market will develop around the stars. Day, Zheng Shizhong boss wearing the same orange T-shirt, stood beside Kevin Garnett, that small that every word, translated to the latter. ANTA in 2007 after listing in Hong Kong, and gradually became not the same as previous ones, new sectors and new institutions have been born in the old sector is also expanding. In 2008, Zheng Jie came to Anta, before his identity is Adidas's Reebok general manager of China. Dang Nian Zhang Tao, an executive joining another, as he had been assistant Liu, founder of Lenovo. Shizhong want to join these professional managers, can lead to more advanced management ANTA norms and experiences and a variety of resources, he said to Zheng Jie their own ideas, I hope ANTA continued development from the existing location , while in Anta front, only Nike, Adidas and Li Ning. Zhefan vision later became a clear goal: 2013, Anta China market to become the sales and brand of double-first. Of course, to accomplish this goal, the company needs new impetus. The first motivation is to cooperate with the Chinese Olympic Committee. Anta was also compete with, or Adidas, Nike and Li Ning, the three companies have a history of cooperation with the Chinese Olympic Committee, only Anta zero. Before bidding, Zhang Tao Shizhong led the team, visited a large number of officials and experts have taken the trouble to introduce the ANTA brand and marketing plan. June 2008, Anta do so successful, access to the Vancouver Olympic Winter Games, the Guangzhou Asian Games, London Olympics, as the representative of the three events, a total of 11 Olympic events of international interest in receiving awards. This is a super-sponsor, because no where had a company in such a full Olympic cycle, and the Chinese Olympic Committee and Chinese sports delegation has so closely associated. Naturally, this is super super sponsorship spending, according to ANTA insider said, However, the Shizhong think that is worth paying, Anta access to the Chinese sports official capacity, as Adidas is an official sponsor of the Olympic Games, we are trying to grasp the great events of resources, to catch up with the leader must excellent resource for exclusive access to the beginning. Garnett is the other executives Zheng Jie brings another advantage of the resources or power. Adidas and Nike in the house, have a team for players. Some of the staff and even the retired sports athletes, the needs of athletes and their personal circumstances to clear in mind. Two examples of the trade circulated, as long as the between worthless. Zheng Jie came to ANTA, will be the only public relations department of the original ANTA, divided into two brands into the market center and the center of the sports market, which is dedicated to serve the athletes team. The team's focus is to build a relationship with the athletes. Basketball PEI Department Commissioner Long is a member of Sports Marketing Center. Late last year, Garnett's agent, they launched a close communication. KG China trip, they have someone to take care of KG's friends and relatives to let them feel at home in China. There are the most important point, they have to explain to Kevin Garnett ANTA designed boots for him and listen to his advice. This is crucial, not only to the star's feelings, but also involves the marketing of related products. Adidas Garnett to speak, there was a war on their own shoes, control, technology, color, appearance, and expressed their views. Garnett's comments after a few stressed that finally this year they brought back by the PEI Lung Company, a 34-year-old basketball player, on the request of shoes is never let an ankle injury, because the pain will most likely result in a retired. Protection and then protect,mac makeup, to make Kevin Garnett assured Anta Jinjiang specifically for his scheduled trip to the amount of feet. Garnett took off his shoes, rolled up trouser legs, standing Anta buy at high prices on the plantar pressure measurement system scans the foot mold, and then the staff with a tape measure and record leftover rope length, width, and a series of data, so his new shoes before formally started. When the amount of foot Garnett, Pan Chun and his colleagues are waiting for another room laboratory data, they are Anta Commodity Management Centre's staff,north face denali, responsible for the design of the new season, KG's style of basketball shoes. Pan Chun's jobs on the Nike, and his colleagues, including ANTA Sports laboratories, most of them have been switched from Nike or Adidas come. urban consumers design shoes, but the methods and principles are the same. According to Pei dragons feedback from new war Garnett shoes, bottom using newly developed Anta rebound and Fan Zhen materials, under the tongue back on the use of special mesh materials, while maintaining their comfort shoes also close to the ankle to provide protection. Kevin Garnett of these materials coupled with the size of the foot, get all the data, Pan Chun have to design the final version as soon as possible, according to the company's plans, this shoe has been introduced as a heavy goods this year, ANTA in the fourth quarter will board the shelves. This is the star of resources for the second step after the surrounding resource development products. Zheng Jie arrived ANTA, the brand, product, sales of basic division into three parts, Zheng Jie strongly promote the establishment of a complete sales Anta path, consumers, we should be to provide a concept or way of life. master. Therefore, Pan Chun's work in the process of Anta role to play nexus - the company according to their needs, determine the theme of celebrity endorsements, Pan Chun were based on the theme of design, branding theme through the activities of the Department and then passed to the media and, finally, store merchandising according to this theme and display. Yin Xiao Sun is the third step of dry living, he was commissioner of ANTA brand market center, his team participated in all the lines Garnett planning program in China. How to make these shoes in the country to promote a resounding chance? Expo is a good platform, where activities will undoubtedly cause many to do media attention. They do not want to star Kevin Garnett as a simple tourist, just given rise to one o'clock news Expo lace. Anta most want is the information center at the World Expo held in an activity, get style on-site and full attention, but the Expo Center has provided information, not business activities in this release, how much money not to pay. Modifications must be thinking. In order to knock the World Expo, Sun Yin Xiao and his colleagues collected a lot of information in the early and learned that Zhou Hanmin, Deputy Secretary for the Expo is like basketball, Kevin Garnett and the Celtics know that they need to find a breakthrough point. Sun Yin Xiao and his colleagues think the Ever since, high-level contacts on the ANTA Zhou Hanmin, that intention will be a commercial show into a cultural exchange trip. The afternoon of August 4, Garnett became the first Expo News usher his three Witness this process is more than 20 invited Anta Expo News media and under the other 20 media. Contrary to the lively scene Yin Xiao Sun expectations. CCTV5 reporter Li Ning, during the China trip in Garnett, has been all the activities with the film, he also participated in Nike, Adidas, there are commercial activities organized by other enterprises, and make arrangements for the activities of Anta, in his view has been increasing sophistication and maturity. China is almost same with Kevin Garnett Kobe Bryant, Nike spokesman, known also slightly higher than Garnett, but . Obviously, the Expo event behind the ANTA also did not stop the success of World Expo, August 5, they are also the commercial zone in the city of Grand Gateway, a final As the fourth leg, Kevin Garnett Press Shoumo assigned Exchange store, and then pierced the middle of the hall to the mall, and the fans had a brief interaction. After the news spread, the Hong Kong Department of Anta stores, gathering a large number of hearing the news KG fans, they took the pen and camera, expect to get the signature and photo icons. However, the ANTA Sports Marketing Center staff did not want any flaws in the final, from noon they had been decorated KG routes, admission one hour before, ANTA has specifically told mall security, Start the exit, it is necessary to block people on both sides of the aisle In a hoarse cry, he did not notice I had just gone through the old owner had Adidas store. Anta stay in the store less than a minute, Garnett to go lobby, all the floors are full of people, the enthusiasm of Chinese fans of the style than the Expo even more surprised that Anta, thousands of people shouting 15 minutes, but the atmosphere of the scene sensation, so that the staff felt satisfied Anta. Everything seems to be very beautiful. Advantages from the acquisition of sports resources, packing sports stars, and then to launch the brand image of the product concept activities, until the final product design and the terminal display, Anta can do it like Nike or Adidas as professional, some areas even even more than these two outstanding teachers. The question is, will make more than 500 yuan Anta shoes, both in the same lot with this competition? Zheng Jie of the answer is no, Wrote, international brands, but Li Ning. Time to go back to 3 August, the young, who lives in a small article in Xiamen, Jinjiang, to come to hear the news of Kevin Garnett, he early came to the door waiting for Anta, but security will be more than 10 other fans of him and stopped at the portal, even Kevin Garnett to visit the factory image of the stores here, they can only be waved across the windows of the KG. Also in the Hong Kong exchange, when the host said, Chen Shixin, brand should not be lofty, but should provide opportunities to communicate with consumers or platform. But KG is the China trip with his fans at least, in addition to Exchange and shooting CCTV5 . Zheng Jie said that they have worked hard, Hong Kong exchange too many people coming to arrange star-depth interaction with the fans, in case of unintended consequences could be disastrous. But Nike is clearly greater courage, Chengdu line, Nike arranged after Bryant Park for the small sub-door basketball players on the training course, who knows bad weather suddenly rained, and everyone worried about Kobe Bryant will go, But Nike and Kobe Bryant did not advise to go, but so that the latter picked up the microphone: TV ads from the Many media interviews with KG than Kobe Bryant's time was more in Changchun University of Technology, Jinan University, West Lake Stadium and fans interact directly. Quite similar to do with the international brand, Anta seems a long way to go. August 3, Little Man With regret leaving Jinjiang, but the staff was relieved of ANTA. Adidas wearing a T-shirt, shoes fans, actually fool the security, and almost took the elevator to see the manager along with KG,
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