north face denali distribution business

restructuring in the group, ADIDAS TAYLOR MADE U.S. golf golf company and the merger, and the location moved TAYLOR MADE, mac brushes  CARLSBAD. Europe, established in the UK dedicated to golf product sales and distribution organization, to build  insanity workout  base, to better service the region's sales channels.

strategic focus, the second is living in Japan, a wholly owned subsidiary to take over the area of clothing and footwear products distribution business. ADIDAS original commitment to the Japanese market the company commissioned DESCENCE clothing and footwear sales and distribution, because the trust agreement with the company expires at the end of 1998, ADIDAS so vigorously to build its distribution subsidiary, to ensure that key Asian markets of Japan. The work began in 1997, April 19, 1998, the company was officially established, with 113 employees. ADIDAS trying to make the company penetrate the Asian market as its base. It will take over the first quarter of 1999, the company had to ADIDAS commitment DESCENCE sales  north face denali distribution business. 1999 年 ADIDAS cost growth was 16% higher than the net sales growth, despite the gross margin has increased, but the situation of increasing costs in the long run, do not conducive to the development of the Group. Therefore, ADIDAS adopted a series of strategies to reduce costs and improve efficiency to meet the needs of efficient organization. These strategies include improving supply chain efficiency; reorganization of the logistics system in Europe; re-construction and optimization of the organizational structure of ADIDAS, especially the marketing department; efforts to use the Internet to strengthen ties suppliers and customers, not just for sales and development market. blackhawks jerseys these measures, ADIDAS its operating costs, a percentage of sales decreased 2 percentage points.