in the past few years, mention of Some heavy. But the
But in just the last in 2010, we are in the browser window in the small screen, see Zhou Xun, Stanley Huang, starred in the network such as first-line stars in the film; saw the small screen also is offering a lot of Creative Star, Network film seems
If the success of 2010, the network of these films there is not a small chance, but then people can not ignore the Internet in which the driving force of new media forces in the inevitability of strong quantitative, Samsung and Sina Platform communication capacities of new media creators have been able to provide more support, while the Internet and online in the change and shaping the form of cultural products.
success of a work accident, but will eventually have a series of best movie mode to optimize the network there is an inevitable, all this is inseparable from the film industry to promote new media forces.
improved film media people
2009 年 10 months, White Ye is the new project is just looking for innovative mobile marketing program, Samsung Mobile Communication Division as Senior Marketing Manager, this time knocking the youth market. When the phone is rapidly becoming the fast selling products, market share, the more intense tug of war, placed in front of the white Ye problem is how to quickly establish communication with the target consumer and the formation of effective communication.
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if the use of limited marketing budgets, to create an entertainment product, then the company wants to promote the products and the corresponding spokesmen have put into this product, then there is the safety factor is higher, spontaneous communication broader information carrier. With advertising messages to run entertainment products, not advertising itself.
After a lot of market research, white seems to find Ye direction of the force should be sent. spread of power no doubt, but to produce high quality and consistent with the brand image of the contents of a person is white Ye impossible task.
With that idea is just taking shape, white Ye find sina Han Zhang, editor in chief to discuss. Although the entertainment and film industries with strong resources, Sina also has a lot of concerns. at risk. pressure from competitors.
film projects when Samsung's network has become increasingly clear outline of the overall budget has reached the order of million yuan, the Sina's competitors have even started an internal reward ─ ─ If someone can pry into this big one, will with generous rewards. Zhang Han determined ultimately participation and cooperation, results.
organizations to better and faster to complete the script, finalizing casting, shooting and a series of work, Sina to the Samsung production company recommended a multi-part ─ ─ Beijing Film Culture Limited. As a multi-part film culture Rui Feng, general manager, has years of media experience, in the Southern Newspaper Group's publications as a journalist, in the Sina opened column. Ultimately, he became a film industry practitioners.
make long-term work of Feng Rui news media has a keen mind, , entertain the public,mac makeup, it is the nature of propaganda. These are all media properties of the epitaxial film.
in the film industry, and Feng Rui has a lot of people with similar experiences, their mode of operation known as traditional media, new media have had the experience of new ways to be turned into film practitioners, it is efforts to improve the original model, to become agents of industrial change.
LOS in September 2008 issued a report entitled Interestingly, in 3 years, many of those photos into the film industry in the Henjiao Se. Zhang Bo was a reporter such as Sina, Beijing has now become a shadow line, general manager of World Culture Communication Co., Ltd.; that time Limited publicity director; Zhang Han has also been promoted to editor. Out from the media industry, this group of people, is personally insight into the trend of the past have continued to enlarge, push, but the observer become practitioners, there are still many practical problems is fantastic.
Feng Rui said he plans The four star video clip is from more than 500 selected from the actress, Samsung hopes the actor is , but also the image of a Samsung spokesman. However, the willingness of eligible participating stars, became a major problem.
invited to star connection, can be described as a hands-produced by Pang Ho-cheung, Stanley Huang, worked tirelessly to get to fly to Taiwan, one in the coffee shop decorated with N corner points to play for Stanley Huang to see the whole story before Please get him out of the mountains. The contradiction is strong in early Jing, Pang Ho-cheung is changed tactics, refuses to talk about The Samsung form of endorsement signed + packaging fee of 4 stars, and can the whole project is about 20 million investment at very good value.
and Pang Ho-cheung so hard though, it was almost thrown in the first olive branch refused to Sina. , but each video is split into two episodes put, both meet the requirements of the promotion period of time, the workload can also be accepted. The pressure tank for ─ ─
When the four short films completed and put into advertising while Samsung will put these videos into new media platforms, there are the right replacement is the premiere advertising. With the October 15, 2010, with And Sina did not dig the penny,mac makeup wholesale, earn a 7 million advertising costs.
While you film production for the more than 210 million times clicked rejoice, another masterpiece of the new media are also allocated to finish it.
redefine network movie
Even in the major companies at the annual meeting, singing Then it was discovered that the
that time, In fact, from August 20, 2010 onwards, every Friday for the project on a new line of Cool, the director of these videos have their backing, a film international influence of the independent director Yin Lichuan, a TV series
Youku hit it off with the China Film Group is responsible for the recommendation of the director, and to provide resources to help post-production aspects. Youku has close cooperation with the Chevrolet Cruze as the activity of the full sponsors, will be waiting for you from the director of the baptism of new media and Internet users in the review.
the number of the top step. That is the truth.
Tudou said Whether sitting in the cinema audience's views are difficult to hear the creators, but the network gave the film the way users express the audience in a timely manner, is a step on the top or stand. These user behavior analysis and data mining can help to better adjust the creators of works.
Then the audience probably would not be seen then. information that appears most likely to be remembered.
WEI also found a phenomenon of youth films 11 degrees to get higher than short clicks are from the Like
All can be played can be guided, The song took a MV, but this film to make a 40-minute video. At first, Youku also insisted that the material cut into a unified central Shaw 10 minutes duration, but Shaw central to the work of personnel to watch a 40-minute version, add 10-minute version of the time, we have agreed to retain the original long.
Internet director for the now famous for more than 30 years old when it came into contact with, so Chen Kaige will be Hugo roots and the Giants put together on the same stage PK stage. Now the new media content creators in any case, only the traditional production methods to new media graft; and then there are those who will naturally have a chance to become the creator of multiple genes.
As the end of January, Shaw works director has a long central investment in place, began to select view. How will the explosion of red on the network extended to theaters in the new media platform and find a balance between the traditional market, it is all waiting for.
changes and opportunities
both successful production of traditional film and new media combined the audience for the film industry and opened the door to the imagination. To sum up the new media to bring at least three aspects of the film changes and opportunities:
1. more emerging opportunities. 10 years ago, the film industry is still difficult to access, relatively closed circle, the director will want to be with the crew,mac brushes, from the grassroots, or take a few years before MV, advertising and other opportunities. But the new media platform ripped a hole, the couple may lower the production costs of publishing your work, not hard to wait for investors. Since those years that the underappreciated, and it can be a mule is a horse from a walk.
2. more distribution channels. Chinese film shows the growth of the terminal was not keep up with the growth in the number of people viewing this year, the popular Lunar New Year stalls film is exposed to this problem, buy a movie ticket as the Spring Festival. China Film Group in 2007 to consider the preparation
3. more convincing and more transparent. Tax evasion at the box office and box office water has been heavily criticized the film industry the two major bad habits, resulting in some time at the box office can not be a true reflection of the quality and reputation of the film. The new media to a very low threshold,vibram 5 fingers, so that more viewers sound, when the sample size enough when the truth will always emerge.
Internet IT people from the Internet and media of the Internet to the creator of the gradual evolution of the Internet, and will eventually reach its destination: for each person to create and share content to each consumer. This is the development trend of Web2.0, and when the whole people to create, shape and concept of universal consumption of mature, new media, the film will be the inevitable trend to change, just as it changed journalism, publishing the same change.
So from Sina, Sohu and major portals to Youku, potatoes and other video sites are invariably test the water network in the home-made movies and dramas. Tudou announced the establishment of the Ministry of Home Theatre, the first work, Ku6, invited dozens of film and television companies and traditional music companies jointly launched
these new media content while driving along with upstream producers and brands. The face of low-cost, no border network channels, the traditional content makers need more and more crowded in the theaters open up resources and time slots outside the territory, while prices surged the copyright content providers let see the dawn. Therefore, upper bound of new media content production will no doubt make up a video site in the production capacity deficiencies. At both ends of the chain are trying to move closer to each other, learn from each other.
As for brands, the marketing of the innovation is what they desire, so every time a new trend in media, new trends have their promotion of germination. Because people always remember the first one habitually eat crabs, so brands in the mode of innovation is willing to break with the common ground-breaking new media's. But when the parties reach a consensus, standing on the united front, someone shouted that the most terrible words:
pay by brands? Paid on demand by the network back to this? Cinema feature film made by the hunters? Coincide, the youth film action
Perhaps this is the new media and network needs of the spirit of the film, The number of Chinese Internet users and movie show the number of terminals is not what determines the distribution channels to a single universal coverage and support to create, universal sharing, national consumption. So at this stage, is destined to increase the cement in the form of the mouse to explore ahead.
beginning in 2011, by the famous whiskey brand Johnnie Walker (Johnnie Walker) was launched, Jia served as executive producer and director together six cutting-edge creative Although the Face outside the movie theaters the form of big movie, the director of acceptance is clearly higher than the actor. With the large market booming film, actors fee have gone up, but the scale of investment can not be comparable to the big screen movie stars appear in the network movie, is a In an interview with Zhou Xun
stepped on the trend of the point. Perhaps in the future movie star starred in the network, as the star playing the same micro-Bo will be a popular and fashionable. Users need to have the mentality of creators, and performers need to show a little more cooperation and support.
Although brands can still be happy to pay it, but in the future, the parties will think and get more, as long as the film and new media practitioners courage to try new forms of network film will find its own forms of content to please the
of: Zhao Xing Cheng Yuan
Source: Business Value
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