3 brand name translation skills - brand consultants Youngor - China apparel network

 If a brand name in Chinese and English when the two involved in translation. Here's 3 summarizes the translation of the main techniques:

① transliteration:

Chanel --- Yvesssainlaurent --- The name of the translation of the main techniques is to observe the localization of translation. It is necessary to have catchy translated, Geely; and pay attention to rhythm and texture, but also to meet local people's cultural appreciation.

② Photograph:
Playboy --- - This method is more difficult than transliteration, only translated well,vibram 5 fingers, will play a cultural integration, to give the role of inspiration, and easily and memory. Consideration for the international, preferably up proper nouns. Lenovo is a typical example: Lenovo to international, to meet the embarrassment of being registered trademark. Lenovo (Legend) is a registered trademark of time or even earlier than the domestic. The reason is that the meaning of beauty, can be found in the dictionary of words, very easy to be registered. Therefore,mac makeup, a new Lenovo own name

③ combination of transliteration and Free:

Reebok translated as , fast pace, very consistent with brand positioning; Nike --- A

Chinese to English in the mark, many companies use phonetic solution to the translation of the Chinese trademark. Is worth noting that, first, pinyin does not have an international, not universal, many foreigners can not correctly spell the company's trademark pronunciation, and the improper use will be sudden misunderstanding. If Puke (Hanyu Pinyin poker) is just in English, If the

Ebb Tide may only gold, an ideal brand name is to go through like a needle in a haystack search, carefully worded to speculation, tempered to improve; This is a very special way of thinking, a very hard to explore, a persistent pursuit; Thus, the brand name has become an irreversible trend. Wen / Guo Hanyao
About the Author: Guohan Yao Shi Zhanpai marketing management expert teachers are the most valuable training specialist dealers, growing brand operation and management experts, will train experts, gold sales trainer, training experts, senior manager, trainer type of practical operation. Number of growth companies,mac brushes, Department of brand marketing consultants, as the brands, management consulting agencies, brand marketing planning agencies thirteen years of professional managers with extensive practical experience in marketing management. Jiuzhou current peer leaders in brand marketing planning agencies, Han Shuo MBA Visiting Professor of International Management, Shanghai, senior lecturer in management institutions with large,mac makeup wholesale, clustered into Chinese enterprises in Shenzhen lecturer, Qi'anda brand marketing consultants • Dean of the terminal, Guipai marketing, brand marketing consultants • Dean, Xiamen special expert game management agencies, Nanchang, the core of a good teacher lecture invited experts, the Chinese president and Training Network gold lecturer, Amoy class network contract lecturers, lecturers signed joint business network, Forum