2011 Valentine's Day approaching, we have to wave goodbye international football over the past 20 years, the number one Ronnie this morning, announced Monday he will officially retire in Brazil, a 34-year-old Ronaldo decision resulted in early discharge. Ronnie football is always a He is the unparalleled genius, but also because of repeated injuries to waste a lot of youth; he was removed 4 large top Italian wealthy Western countries, but not in exchange for a Champions League; however,north face denali, he allows the people of the world on the World Cup in mind. Summer of the United Sentimental, French night pain, light on the Korea-Japan World Cup, World Cup there are too many tales Ronnie, he was called from another planet
football to pursue a dream, Ronnie returning to their roots back to Brazil flame. The sudden decision to retire early, Ronaldo said the reason comes from two aspects. First 10 days ago,nhl hockey, Corinthians Libertadores Cup exit, also is in training again last week, he strained a muscle. In fact, in the past year, Ronaldo has revealed his retirement several ideas late last year, he even said he has been on the football, play a year to fulfill the contract with the team completed.
, however, also failed to keep the make-up and then fade away fine brow. God met that year to kill God, kill the Buddha Yufo Ronaldo,mac brushes, and finally to the time of departure. Filled with match-fixing in this, less superstar era, Ronnie left the fans also lost dash of color. If left to an elegant death Bergkamp, Zidane away to end the myth, then turned to say goodbye to Ronaldo, then take the final dream.
rabbit out of a slum boy teeth, as fans around the world to worship idols. Ronaldo has already surpassed the legendary football field, he let a lot of people fall in love with football, his obsession with a lot of people mad. Ronnie hesitate to leave this
beloved, foam, and reluctantly the pitch, the football world of art and utility from the balance was broken, from dream to stay in the dream goal, from samba yellow army missing gold from the world of football never see aliens.
Ronnie chose Valentine's Day away, as if to tell the world that he belongs to your heart's always football, Perhaps the only fragrance in each rose the occasion of the twilight sky, we remember the past is more likely the bright fleeting, and that belonging to a football Ronnie chapter. Reporter Liu Dawei J190
aliens conquer the world all in the eyes of Ronnie
shock.
- former FIFA president Joao Havelange
Ronaldo,mac makeup, to work with him every day I have to show for his surprise, he can make moves again and again makes me feel incredible.
Ronaldo is also unique.
the most appropriate description of his.
These are the world's top striker Ronaldo became the gift.
concerned about the football again.
Friday, February 25, 2011
Stones from other hills, can learn
is Xianghe National Football Training Base, Hebei, China held the 25th Conference football coaches ushered in the Chinese table tennis team coach Li Xiaodong, he was more than 120 on a football coach,north face denali, with the words Li Xiaodong, in fact, talk about
table tennis coach to the Chinese school football people, not the first time. Qatar set off before the Asian Cup soccer, Nanping China coach Liu Guoliang to who have been Cai Zhenhua, deputy director of the State Sports General Administration commissioned the players were told to prepare for competition experience. It is said that an And Liu Guoliang's This has nurtured
Wang Tao, Wang Nan, Ma Lin, Wang Liqin, and many other famous table tennis coach, from the dedication, patriotism, ambition, learning ability and coaching ability explains how many aspects of growth Coaching course,
level of football coaches for the current situation of China, China State Sports General Administration Wei Di, director of football administration in the previous Congress also expressed dissatisfaction: able to adapt to the development of Chinese football needs and level of training of trainers for 11 years later than Japan.
vide also said that a country's level of football and the coaches are closely related,mac makeup, and the successful experience of football powers have repeatedly confirmed, coaches training and youth training is the key factor in its success. Only great efforts to strengthen the construction of coaches to the development of football in China lay a solid foundation in order to ensure the overall level of coaches to meet the development trend of modern football.
Li Xiaodong frankly, the current level of China's soccer is not high, senior leadership, the fans are very anxious, coaches are even more painful. And now is the eyes of the beholder, the wise see wisdom of the time, his personal opinion is:
Even if paying more, but if ultimately ineffective, it is equal to no control, did not say, on behalf of the coaches of negligence and dereliction of duty, useless and incompetent.
Li Xiaodong said, proved a successful coach or a good team, it can bring out or rescue a team. Whether it is tennis or football.
extremely revealing.
He further said that as a coach led to a clear goal, there are advanced technical content, the team plans to have the athletes to have the personality development programs, competitive and regulatory mechanisms, training of coaches to himself on the clutch, regular communication with the athletes and the marking to training diary ... ...
Xiaodong also wrote their own poems out to share with the football coach: He said the table tennis world champion, Olympic champion trainer ground through overtime, special favor, out of the use of special means of training, football coach,nhl hockey, of course, could do it, as long as the stick away from the success of the near future.
well-known former football player Fan Zhiyi, said China, table tennis and football training in management and there are many similarities can learn,mac brushes, after all, the advantages of table tennis is a national project, and the way in the management of the athletes training and observation, can learn to a lot of experience
table tennis coach to the Chinese school football people, not the first time. Qatar set off before the Asian Cup soccer, Nanping China coach Liu Guoliang to who have been Cai Zhenhua, deputy director of the State Sports General Administration commissioned the players were told to prepare for competition experience. It is said that an And Liu Guoliang's This has nurtured
Wang Tao, Wang Nan, Ma Lin, Wang Liqin, and many other famous table tennis coach, from the dedication, patriotism, ambition, learning ability and coaching ability explains how many aspects of growth Coaching course,
level of football coaches for the current situation of China, China State Sports General Administration Wei Di, director of football administration in the previous Congress also expressed dissatisfaction: able to adapt to the development of Chinese football needs and level of training of trainers for 11 years later than Japan.
vide also said that a country's level of football and the coaches are closely related,mac makeup, and the successful experience of football powers have repeatedly confirmed, coaches training and youth training is the key factor in its success. Only great efforts to strengthen the construction of coaches to the development of football in China lay a solid foundation in order to ensure the overall level of coaches to meet the development trend of modern football.
Li Xiaodong frankly, the current level of China's soccer is not high, senior leadership, the fans are very anxious, coaches are even more painful. And now is the eyes of the beholder, the wise see wisdom of the time, his personal opinion is:
Even if paying more, but if ultimately ineffective, it is equal to no control, did not say, on behalf of the coaches of negligence and dereliction of duty, useless and incompetent.
Li Xiaodong said, proved a successful coach or a good team, it can bring out or rescue a team. Whether it is tennis or football.
extremely revealing.
He further said that as a coach led to a clear goal, there are advanced technical content, the team plans to have the athletes to have the personality development programs, competitive and regulatory mechanisms, training of coaches to himself on the clutch, regular communication with the athletes and the marking to training diary ... ...
Xiaodong also wrote their own poems out to share with the football coach: He said the table tennis world champion, Olympic champion trainer ground through overtime, special favor, out of the use of special means of training, football coach,nhl hockey, of course, could do it, as long as the stick away from the success of the near future.
well-known former football player Fan Zhiyi, said China, table tennis and football training in management and there are many similarities can learn,mac brushes, after all, the advantages of table tennis is a national project, and the way in the management of the athletes training and observation, can learn to a lot of experience
North and South Korea, Thailand and Yunnan Hongta youth football team gathered at Base
first As the team got an early second U20 World Cup qualifying, North Korea is hereby sent by the coaches, players, etc.,mac brushes, 52 to be held this year in July in blockbuster Columbia World Youth Championship for the South Korean national football World Cup on the Sha Yu to save face.
addition, the Thai youth team and youth teams from Incheon,north face denali, South Korea has come to the Bloody Tower,nhl hockey, the training of 1-2 weeks.
by the Chongqing municipal government funded the establishment of the B team also Hongta new army bases in Chongqing,mac makeup, began to run to the second division this year in a good performance.
addition, the Thai youth team and youth teams from Incheon,north face denali, South Korea has come to the Bloody Tower,nhl hockey, the training of 1-2 weeks.
by the Chongqing municipal government funded the establishment of the B team also Hongta new army bases in Chongqing,mac makeup, began to run to the second division this year in a good performance.
Li Chengpeng passerby I'm not the Fearless
broken umbrella above the leak of his family's house.
1 house is the last bastion
Beijing News:
Li Chengpeng: In fact, human flesh is very fragile and may at any time to a truck, put your body rolling, so you need to find a house to protect themselves. I think the Chinese people, the house has more than just a place to live,mac brushes, the house is our last bulwark of security. First ask the girl to find her husband now have a house, they really so materialistic it? Not only that they had extremely insecure, and only through a pile of steel and concrete to build the last bastion of Fort --- is not only material but also spiritual fortress.
Beijing News: child what your house is like?
Li Chengpeng: I grew up a child single-parent families, child no houses, has been the memory of his mother move. Sometimes living in my mother's old comrades in arms before the house, sometimes my colleagues live in the home, sometimes the farmers rent the house. Chengdu old rain, my family had the broken umbrella, and we take it Niangliang been moved around, some houses relatively broken umbrella in the house also needed. That umbrella is more broken, not cover two people, umbrella is my roof.
Beijing News: So you are very important to realize that the house?
Li Chengpeng: Yes, with the house means I can not always move. Love the old elementary school teacher home visits, I lose face, do not know how to tell the teacher where my house. We generally think that the little boy to live so-so naive, in fact, very delicate mental boy. I saw some of the students will keep cats and dogs, in fact, each boy has a dream of raising a dog, but I can not keep the old dog to move. Simply put, there is a face with the house, with a house without an umbrella every day, but also a dog.
Beijing News: People look at a house that's also not so important today.
Li Chengpeng: could not see where. I told my mom used to live in a place called Chengdu people like to eat noodles, vermicelli most famous is the flowers, flowers are two teams based on the main production of noodles. In Huanhuaxi edge, Nice name, in fact, not so scenic beauty, is a typical urban high. Most houses are leaking, so the house can grow mushrooms. Every heart hidden in a particularly vulnerable areas, wanted to mention it to surrender. For example some people are interested in money, love, hurt someone is the most important and fragile place that my heart is the house.
biggest childhood dream, is the future of the city of skyscrapers, roads and clean, everyone has their own house. Because the city every day to see a variety of home repair, I think that we will certainly not lack a house. Today really did not think of skyscrapers, but people either become slaves, or did not hit the house demolitions. You sleep in the house, suddenly smelled the smell of grass, looked outside and sleep on the grass, because the demolition team to carry your night out. Demolition teams have many tools, such as huge Dingba, a pull, the door of your house wall was gone. This is a truth, not fiction.
Beijing News: When did you begin to pay attention
Li Chengpeng: In 2004 I started writing in the media, real estate column, the initial concern is that we are crazy to buy a house it. Probably in about 2007 and 2008, demolitions of the phenomenon is very frequent and serious. I had to buy a house to write a column written a few years back to buy a house that is the story of the demolition.
Beijing News: Do you find more and more civilians to resist the demolitions of it as a war?
Li Chengpeng: From the geographical point of view, north is relatively less extensive demolitions, you go to Jiangxi, Hunan, Sichuan and northeast of view, is really spectacular. My novel is a bit exaggerated, but the reality of the same soul-stirring. I remember one time I was a guest who got me to a movie, that was the scene in Costume to Bupai Africa. I wonder, how can Beijing photographed scene in Africa? The director said no problem, especially as to the demolitions, I saw a scene of ruins --- I think this is really on the age of irony.
2 little people did not grace, but the temperature
Beijing News: Coke Lee protagonist who has no shadow of your own?
Li Chengpeng: I certainly would not write novels written in his memoirs, in fact, the process of writing is constantly peeling out from my heart so Lee Coke person, I'm looking for different personality to himself. Maybe I do have a personal name is Li Coke heart, he is selfish, he is cunning, he is warm. He may not have manners, but he has the temperature.
Beijing News: This is more in line with a real person, not an
Li Chengpeng: Yes, especially the real little people. Li cola do everything impure motives, motives are not pure even with a girl. He chase a female announcer, like the one In fact, this is a literary metaphor, you will have another heart within you, meet some of the vanity of things. I wanted to write such a man, he had read the university, but do not pretend every day culture; he was too proud, but pretend to like the rogue sense of obligation. He is good people, ground gas, not installed.
Beijing News: chopper girl it? The
Li Chengpeng: Before I said that if I did not a woman, girl will go for the chopper, and now I am willing to return to talk about why the novel itself sister to write a kitchen knife. Her female rogue who had never written the female lead, I wanted to write a kind and righteous female rogue, which is an ideal person to write. Many women want a man who does not wear grumble, men will want a sense of obligation and a woman.
Beijing News: Look a bit like Pu in the
Li Chengpeng: The literature certainly can not change society, but literature can change the mood, but the most important role of literature is not to easy to change our society. Wide in the north I spent a long time in the three cities, many readers may feel this way: you find a wide north women, knowledge is very broad, high quality, but she makes you tired, but rather a small town girl Some more lovely. I actually like women more than women Wen Qing rogue, and many women is the hidden text inside the body of a young female rogue, and I encourage them to dare to show his side of female rogue, so write a chopper girl. Chopper girl that you gave me ten million I did not do,mac makeup, I am willing to live in their little shack.
Beijing News: Do you really understand the
Li Chengpeng: I know at least Do you know husband. A lot of To So chopper girl should be
Beijing News: Lee Coke against demolitions of the last to think of a unique skill, that is,nhl hockey, the whole street resident identity card, real estate license is lost. How do you think of this move in?
Li Chengpeng: This is the unique wisdom of the Chinese people, because people do not recognize the Chinese certification, lost ID card, you really can not prove you are you. I have my own personal experience: I Diuguo an identity card in 2005, to his home in Chengdu, Xinhua Road police station replacement. My mother and children that the police station in the film are also very familiar with all the door greeting, saying it was my son. Then the police investigate computer files, say Yes, your son should be a fat man ... ... I have finally heard a little known, That the cards to do, or he really did not recognize me.
then I thought, Chai Fangzi is to build a house, build a house to house,north face denali, and in the Chinese system, you sell the house must be a legal document.
3 writers like Duan Panzi attendant
Beijing News: Now you seem to know what to do?
Li Chengpeng: I write the power is still my I have been wondering how the city has a house dog, who does not?
Beijing News: One criticism is that you reveal too much talent to write novels and essays, like the network scripts.
Li Chengpeng: I would have is to blurt out these words, a literary work can not be read if the text gives a feeling of a high, it is too failed. I once said that writers are waiters, and you end plate well, the customer was satisfied. Duan Panzi technology is needed, and most writers never practiced technology, do not know how to write the novel would look nice.
Beijing News: For purposes of this technique to write fiction, do you think imagination is important, or important observation of reality?
Li Chengpeng: Actually, what need it imagination? Everything in real life. I'm writing this novel particularly painful is that every time racking their brains to think of a trick, a few days the news to someone, and I can not write the. Tomb of the South to send Uncle write is my friend, once I discuss with him, the leader's portrait resting on the roof to see who would dare to dismantle? This move is very interesting, a month later saw the news, too painful friends.
Beijing News: Speaking of fame, said that people change, you do not then that children under the broken umbrella, why can hold the bottom of people's joys and sorrows of writing?
Li Chengpeng: tutor may be relevant. My grandfather was the Boxer Indemnity to students, he has a fiancee in Japan, the rage in Japan, he returned home in the Southwest Associated University, then went to the Whampoa Military Academy. He taught the first word I think, is the land of the
my grandfather very contradictory, side of enlightenment for me, taught me to learn to recite poems, he added Do not be a scholar, and scholars in China is very poor. German translation of his home, But he saw an old man in the street at the begging, others took a spoon to eat the lotus root starch. I grew up seeing all these things, this is the tutor. Children from poor families, the poorer the more powerful.
Beijing News: Do you believe in the power of writing how much?
Li Chengpeng: Actually I'm just a crowd of passers-A, was mistaken as Fearless.
Beijing News: Do you like Lee coke?
Li Chengpeng: I respect him, respect these hooligans, punks, miss, mom, nail house, they are distorted by society as such. They did not burning and looting, there is no misappropriation of state assets, they are very small and tough but with the wisdom of efforts to win a tile, a little dignity.
1 house is the last bastion
Beijing News:
Li Chengpeng: In fact, human flesh is very fragile and may at any time to a truck, put your body rolling, so you need to find a house to protect themselves. I think the Chinese people, the house has more than just a place to live,mac brushes, the house is our last bulwark of security. First ask the girl to find her husband now have a house, they really so materialistic it? Not only that they had extremely insecure, and only through a pile of steel and concrete to build the last bastion of Fort --- is not only material but also spiritual fortress.
Beijing News: child what your house is like?
Li Chengpeng: I grew up a child single-parent families, child no houses, has been the memory of his mother move. Sometimes living in my mother's old comrades in arms before the house, sometimes my colleagues live in the home, sometimes the farmers rent the house. Chengdu old rain, my family had the broken umbrella, and we take it Niangliang been moved around, some houses relatively broken umbrella in the house also needed. That umbrella is more broken, not cover two people, umbrella is my roof.
Beijing News: So you are very important to realize that the house?
Li Chengpeng: Yes, with the house means I can not always move. Love the old elementary school teacher home visits, I lose face, do not know how to tell the teacher where my house. We generally think that the little boy to live so-so naive, in fact, very delicate mental boy. I saw some of the students will keep cats and dogs, in fact, each boy has a dream of raising a dog, but I can not keep the old dog to move. Simply put, there is a face with the house, with a house without an umbrella every day, but also a dog.
Beijing News: People look at a house that's also not so important today.
Li Chengpeng: could not see where. I told my mom used to live in a place called Chengdu people like to eat noodles, vermicelli most famous is the flowers, flowers are two teams based on the main production of noodles. In Huanhuaxi edge, Nice name, in fact, not so scenic beauty, is a typical urban high. Most houses are leaking, so the house can grow mushrooms. Every heart hidden in a particularly vulnerable areas, wanted to mention it to surrender. For example some people are interested in money, love, hurt someone is the most important and fragile place that my heart is the house.
biggest childhood dream, is the future of the city of skyscrapers, roads and clean, everyone has their own house. Because the city every day to see a variety of home repair, I think that we will certainly not lack a house. Today really did not think of skyscrapers, but people either become slaves, or did not hit the house demolitions. You sleep in the house, suddenly smelled the smell of grass, looked outside and sleep on the grass, because the demolition team to carry your night out. Demolition teams have many tools, such as huge Dingba, a pull, the door of your house wall was gone. This is a truth, not fiction.
Beijing News: When did you begin to pay attention
Li Chengpeng: In 2004 I started writing in the media, real estate column, the initial concern is that we are crazy to buy a house it. Probably in about 2007 and 2008, demolitions of the phenomenon is very frequent and serious. I had to buy a house to write a column written a few years back to buy a house that is the story of the demolition.
Beijing News: Do you find more and more civilians to resist the demolitions of it as a war?
Li Chengpeng: From the geographical point of view, north is relatively less extensive demolitions, you go to Jiangxi, Hunan, Sichuan and northeast of view, is really spectacular. My novel is a bit exaggerated, but the reality of the same soul-stirring. I remember one time I was a guest who got me to a movie, that was the scene in Costume to Bupai Africa. I wonder, how can Beijing photographed scene in Africa? The director said no problem, especially as to the demolitions, I saw a scene of ruins --- I think this is really on the age of irony.
2 little people did not grace, but the temperature
Beijing News: Coke Lee protagonist who has no shadow of your own?
Li Chengpeng: I certainly would not write novels written in his memoirs, in fact, the process of writing is constantly peeling out from my heart so Lee Coke person, I'm looking for different personality to himself. Maybe I do have a personal name is Li Coke heart, he is selfish, he is cunning, he is warm. He may not have manners, but he has the temperature.
Beijing News: This is more in line with a real person, not an
Li Chengpeng: Yes, especially the real little people. Li cola do everything impure motives, motives are not pure even with a girl. He chase a female announcer, like the one In fact, this is a literary metaphor, you will have another heart within you, meet some of the vanity of things. I wanted to write such a man, he had read the university, but do not pretend every day culture; he was too proud, but pretend to like the rogue sense of obligation. He is good people, ground gas, not installed.
Beijing News: chopper girl it? The
Li Chengpeng: Before I said that if I did not a woman, girl will go for the chopper, and now I am willing to return to talk about why the novel itself sister to write a kitchen knife. Her female rogue who had never written the female lead, I wanted to write a kind and righteous female rogue, which is an ideal person to write. Many women want a man who does not wear grumble, men will want a sense of obligation and a woman.
Beijing News: Look a bit like Pu in the
Li Chengpeng: The literature certainly can not change society, but literature can change the mood, but the most important role of literature is not to easy to change our society. Wide in the north I spent a long time in the three cities, many readers may feel this way: you find a wide north women, knowledge is very broad, high quality, but she makes you tired, but rather a small town girl Some more lovely. I actually like women more than women Wen Qing rogue, and many women is the hidden text inside the body of a young female rogue, and I encourage them to dare to show his side of female rogue, so write a chopper girl. Chopper girl that you gave me ten million I did not do,mac makeup, I am willing to live in their little shack.
Beijing News: Do you really understand the
Li Chengpeng: I know at least Do you know husband. A lot of To So chopper girl should be
Beijing News: Lee Coke against demolitions of the last to think of a unique skill, that is,nhl hockey, the whole street resident identity card, real estate license is lost. How do you think of this move in?
Li Chengpeng: This is the unique wisdom of the Chinese people, because people do not recognize the Chinese certification, lost ID card, you really can not prove you are you. I have my own personal experience: I Diuguo an identity card in 2005, to his home in Chengdu, Xinhua Road police station replacement. My mother and children that the police station in the film are also very familiar with all the door greeting, saying it was my son. Then the police investigate computer files, say Yes, your son should be a fat man ... ... I have finally heard a little known, That the cards to do, or he really did not recognize me.
then I thought, Chai Fangzi is to build a house, build a house to house,north face denali, and in the Chinese system, you sell the house must be a legal document.
3 writers like Duan Panzi attendant
Beijing News: Now you seem to know what to do?
Li Chengpeng: I write the power is still my I have been wondering how the city has a house dog, who does not?
Beijing News: One criticism is that you reveal too much talent to write novels and essays, like the network scripts.
Li Chengpeng: I would have is to blurt out these words, a literary work can not be read if the text gives a feeling of a high, it is too failed. I once said that writers are waiters, and you end plate well, the customer was satisfied. Duan Panzi technology is needed, and most writers never practiced technology, do not know how to write the novel would look nice.
Beijing News: For purposes of this technique to write fiction, do you think imagination is important, or important observation of reality?
Li Chengpeng: Actually, what need it imagination? Everything in real life. I'm writing this novel particularly painful is that every time racking their brains to think of a trick, a few days the news to someone, and I can not write the. Tomb of the South to send Uncle write is my friend, once I discuss with him, the leader's portrait resting on the roof to see who would dare to dismantle? This move is very interesting, a month later saw the news, too painful friends.
Beijing News: Speaking of fame, said that people change, you do not then that children under the broken umbrella, why can hold the bottom of people's joys and sorrows of writing?
Li Chengpeng: tutor may be relevant. My grandfather was the Boxer Indemnity to students, he has a fiancee in Japan, the rage in Japan, he returned home in the Southwest Associated University, then went to the Whampoa Military Academy. He taught the first word I think, is the land of the
my grandfather very contradictory, side of enlightenment for me, taught me to learn to recite poems, he added Do not be a scholar, and scholars in China is very poor. German translation of his home, But he saw an old man in the street at the begging, others took a spoon to eat the lotus root starch. I grew up seeing all these things, this is the tutor. Children from poor families, the poorer the more powerful.
Beijing News: Do you believe in the power of writing how much?
Li Chengpeng: Actually I'm just a crowd of passers-A, was mistaken as Fearless.
Beijing News: Do you like Lee coke?
Li Chengpeng: I respect him, respect these hooligans, punks, miss, mom, nail house, they are distorted by society as such. They did not burning and looting, there is no misappropriation of state assets, they are very small and tough but with the wisdom of efforts to win a tile, a little dignity.
Thursday, February 24, 2011
Nike brand and marketing
marketing is through the products in the enterprise and to build a bridge and link between the customer and to maintain positive interaction between the two sides a series of activities. Direct marketing is facing the market,mac brushes, customers and competitors, so marketing is to enhance the core competitiveness of enterprises in the important Marketing is not just one way to persuade customers and make commitments, even more important is the pursuit of common interests between enterprises and customers. Through the brand's Nike through the The symbolic and emotional meaning of the melt, so as to enhance the core competitiveness of enterprises,north face denali, make the Nike commercial in the history of the company created the world
Nike creative turn
new series of Nike basketball talent from the 17-year-old Yi Jian Contact ads starring, I believe that many sports enthusiasts have seen. - their stage.
sports stars and other advertising compared to the ad not only have more on the creative elements of innovation: opera, singing the music during the Cultural Revolution, Chairman Mao's words, HIP-HOP ... ... more The idea is to pre-major strategy: the ad abandoned sporting goods , as long as there is space, as you can be successful like Yi Jianlian.
Policy Innovation: anyone can become a Yi Jianlian?
a narrow level, the advertising industry used to express the theme of the ad called the ad a Generally speaking, the themes often with a variety of creative elements to express.
the past few years the major sporting goods advertising has been more embarrassing, whether it is strategy or ideas are not much different: advertising strategy will always exercise and health; expression will always be some stars or play basketball or play football, play some mysterious pattern could not be more mysterious.
why Nike did this new television advertising is especially unique because it not only follow the beaten track performance in advertising, advertising strategy was also raised in a more daring, more provocative ideas: encourage young people to release their talents thoroughly, and suggested they all can become such a star Yi Jianlian.
Nike ad creation of this company --- advertising agency JWT CEO Tang Ruitao Northeast Asia, told reporters that in determining advertising strategy before the JWT advertising agency conducted a thorough investigation analysis. Survey showed that: a large part of Nike consumers teenage children, a basketball court is that they show their talents on the stage,mac brushes, they are very strong, not afraid of failure, they said: time is long, but did not let me back. decided to use a passionate, hard work and the appeal of television advertising to reflect the advertising strategies, shaping the Nike confident,mac makeup, positive, aggressive brand image and identified four broad direction of commercials: 1. In the entire film in the hope that a strong call to action and the feeling of playing with passion; 2. to inform consumers of the possibility of a potential, rather than commitment to a way to become a star; 3. Do not put the whole thing as a Yi Jianlian's praise, and ordinary young people need to ensure that contact; 4. in the circumstances of the natural integration of Nike products.
performance of innovation: a large variety of musical elements fused
determined in the general direction, Nike needs of specific creative elements and advertising film structure to reflect the advertising strategies. In this session, the Nike once again reflects the unique creativity. Responsible for the advertising creative advertising agency JWT executive creative director of labor Double En told reporters that the ad are two clues: First, the plot lines, one music cue.
plot in the ad, the ad through the two basketball teams of old and new intense competition, the final victory of the young people, throughout the process, expression of the theme, basketball courts of the race come alive, both intense stress, and easy humor.
in music, from the ads start,north face denali, music has always been typical of the Cultural Revolution of the melody, Singing the Cultural Revolution era: . our young vibrant ... ... , the Cultural Revolution has become a modern rap singing, the lyrics or the original: , like the rising morning sun, our young people to dare to dare, what are Wan Dezhuan, pin their hopes on us. up again ... ...
workers double en told reporters that the rap music is a Canadian of Chinese lyrics and singing; Cultural Revolution music school in part by the US-Central University for Nationalities friendship group of students appeared sound; opera lyrics are from the Central Academy of Drama, several students. Enjoy the music through this ad, you will find the original HIP-HOP made in China can be so to the taste!
both have the story or background music creation,nhl hockey, recording, the entire ad can be said to be a collection of ideas.
Comments:
is the first step, but once written a first, and then carry out the work together is often very smoothly.
creative, too, if the demands of strategy in the early no breakthrough, the latter forms of innovation will be difficult. If you like air conditioning ads demands are
good start if opened, can be unique in the demands of strategy, the subsequent creative performance will have a new foothold,
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[Top] Kevin Garnett's August trip Anta
2010 年 8 3, Anta Sports Science Laboratory, the staff for the new measure signed NBA star Kevin Garnett foot data. Photography _ Sun Jiong August 3, Fujian Jinjiang riding headquarters, everyone is waiting for the arrival of a VIP, NBA star Kevin Garnett KG. Two months ago, Kevin Garnett ended for many years the Adidas sponsorship contract, switch to the embrace of Anta. When announced, many of whom people are surprised, because Kevin Garnett and Adidas signed a lifetime contract, basketball, and only Michael Jordan had signed off lifetime contract with Nike. Anta Garnett did not disclose the amount of poaching, but there is no doubt expensive. In the KG before the arrival of the headquarters has already become a brand Anta LOGO display shows, the general staff dressed in yellow, white public relations department, the department responsible for contact with the athletes is light yellow, and even Kevin Garnett and former bodyguard to the media dressed in Anta T-shirt. ANTA staff said it was company practice, every major activities have to be so. Later than the scheduled time of 40 minutes, slowly down from the van, Garnett, was immediately surrounded by front of a sign Anta, Anta, executive vice president Zheng Jie with a smile waiting on the first floor elevator, he brought to KG to the 10th floor conference room, with the company's top leaders to meet Shizhong. Entered the conference room, KG did not sit down first, but went to the window overlooking the scenery outside the building - a wide variety of buildings, factories, billboards. shoe shop. In the first leg of the exhibition hall, pointing Linghui Shizhong portraits of Garnett said, . In 1999, the Shizhong against all the odds, with 800,000 yuan as the expense to hire Linghui ANTA brand ambassador, and all profits earned in the year six million yuan, all the publicity into advertising during the Olympic Games, of which half are contribution to the CCTV5. Sydney Olympic Games, Kong Linghui won the gold medal,mac brushes, This case came to be regarded as a classic that Jinjiang's sports brands have so far will be Kong Linghui, the Ding Zhizhong continue to introduce Anta spokesman Kevin Garnett, NBA players have Scola, Francis and Wales, as well as tennis star Zheng Jie and Jelena Jankovic. Of course, Garnett's portrait will soon be entering the hall,nhl hockey, and certainly occupy a very important position. is not a simple contract, but represents the ANTA like Adidas and Nike, as the market will develop around the stars. Day, Zheng Shizhong boss wearing the same orange T-shirt, stood beside Kevin Garnett, that small that every word, translated to the latter. ANTA in 2007 after listing in Hong Kong, and gradually became not the same as previous ones, new sectors and new institutions have been born in the old sector is also expanding. In 2008, Zheng Jie came to Anta, before his identity is Adidas's Reebok general manager of China. Dang Nian Zhang Tao, an executive joining another, as he had been assistant Liu, founder of Lenovo. Shizhong want to join these professional managers, can lead to more advanced management ANTA norms and experiences and a variety of resources, he said to Zheng Jie their own ideas, I hope ANTA continued development from the existing location , while in Anta front, only Nike, Adidas and Li Ning. Zhefan vision later became a clear goal: 2013, Anta China market to become the sales and brand of double-first. Of course, to accomplish this goal, the company needs new impetus. The first motivation is to cooperate with the Chinese Olympic Committee. Anta was also compete with, or Adidas, Nike and Li Ning, the three companies have a history of cooperation with the Chinese Olympic Committee, only Anta zero. Before bidding, Zhang Tao Shizhong led the team, visited a large number of officials and experts have taken the trouble to introduce the ANTA brand and marketing plan. June 2008, Anta do so successful, access to the Vancouver Olympic Winter Games, the Guangzhou Asian Games, London Olympics, as the representative of the three events, a total of 11 Olympic events of international interest in receiving awards. This is a super-sponsor, because no where had a company in such a full Olympic cycle, and the Chinese Olympic Committee and Chinese sports delegation has so closely associated. Naturally, this is super super sponsorship spending, according to ANTA insider said, However, the Shizhong think that is worth paying, Anta access to the Chinese sports official capacity, as Adidas is an official sponsor of the Olympic Games, we are trying to grasp the great events of resources, to catch up with the leader must excellent resource for exclusive access to the beginning. Garnett is the other executives Zheng Jie brings another advantage of the resources or power. Adidas and Nike in the house, have a team for players. Some of the staff and even the retired sports athletes, the needs of athletes and their personal circumstances to clear in mind. Two examples of the trade circulated, as long as the between worthless. Zheng Jie came to ANTA, will be the only public relations department of the original ANTA, divided into two brands into the market center and the center of the sports market, which is dedicated to serve the athletes team. The team's focus is to build a relationship with the athletes. Basketball PEI Department Commissioner Long is a member of Sports Marketing Center. Late last year, Garnett's agent, they launched a close communication. KG China trip, they have someone to take care of KG's friends and relatives to let them feel at home in China. There are the most important point, they have to explain to Kevin Garnett ANTA designed boots for him and listen to his advice. This is crucial, not only to the star's feelings, but also involves the marketing of related products. Adidas Garnett to speak, there was a war on their own shoes, control, technology, color, appearance, and expressed their views. Garnett's comments after a few stressed that finally this year they brought back by the PEI Lung Company, a 34-year-old basketball player, on the request of shoes is never let an ankle injury, because the pain will most likely result in a retired. Protection and then protect,mac makeup, to make Kevin Garnett assured Anta Jinjiang specifically for his scheduled trip to the amount of feet. Garnett took off his shoes, rolled up trouser legs, standing Anta buy at high prices on the plantar pressure measurement system scans the foot mold, and then the staff with a tape measure and record leftover rope length, width, and a series of data, so his new shoes before formally started. When the amount of foot Garnett, Pan Chun and his colleagues are waiting for another room laboratory data, they are Anta Commodity Management Centre's staff,north face denali, responsible for the design of the new season, KG's style of basketball shoes. Pan Chun's jobs on the Nike, and his colleagues, including ANTA Sports laboratories, most of them have been switched from Nike or Adidas come. urban consumers design shoes, but the methods and principles are the same. According to Pei dragons feedback from new war Garnett shoes, bottom using newly developed Anta rebound and Fan Zhen materials, under the tongue back on the use of special mesh materials, while maintaining their comfort shoes also close to the ankle to provide protection. Kevin Garnett of these materials coupled with the size of the foot, get all the data, Pan Chun have to design the final version as soon as possible, according to the company's plans, this shoe has been introduced as a heavy goods this year, ANTA in the fourth quarter will board the shelves. This is the star of resources for the second step after the surrounding resource development products. Zheng Jie arrived ANTA, the brand, product, sales of basic division into three parts, Zheng Jie strongly promote the establishment of a complete sales Anta path, consumers, we should be to provide a concept or way of life. master. Therefore, Pan Chun's work in the process of Anta role to play nexus - the company according to their needs, determine the theme of celebrity endorsements, Pan Chun were based on the theme of design, branding theme through the activities of the Department and then passed to the media and, finally, store merchandising according to this theme and display. Yin Xiao Sun is the third step of dry living, he was commissioner of ANTA brand market center, his team participated in all the lines Garnett planning program in China. How to make these shoes in the country to promote a resounding chance? Expo is a good platform, where activities will undoubtedly cause many to do media attention. They do not want to star Kevin Garnett as a simple tourist, just given rise to one o'clock news Expo lace. Anta most want is the information center at the World Expo held in an activity, get style on-site and full attention, but the Expo Center has provided information, not business activities in this release, how much money not to pay. Modifications must be thinking. In order to knock the World Expo, Sun Yin Xiao and his colleagues collected a lot of information in the early and learned that Zhou Hanmin, Deputy Secretary for the Expo is like basketball, Kevin Garnett and the Celtics know that they need to find a breakthrough point. Sun Yin Xiao and his colleagues think the Ever since, high-level contacts on the ANTA Zhou Hanmin, that intention will be a commercial show into a cultural exchange trip. The afternoon of August 4, Garnett became the first Expo News usher his three Witness this process is more than 20 invited Anta Expo News media and under the other 20 media. Contrary to the lively scene Yin Xiao Sun expectations. CCTV5 reporter Li Ning, during the China trip in Garnett, has been all the activities with the film, he also participated in Nike, Adidas, there are commercial activities organized by other enterprises, and make arrangements for the activities of Anta, in his view has been increasing sophistication and maturity. China is almost same with Kevin Garnett Kobe Bryant, Nike spokesman, known also slightly higher than Garnett, but . Obviously, the Expo event behind the ANTA also did not stop the success of World Expo, August 5, they are also the commercial zone in the city of Grand Gateway, a final As the fourth leg, Kevin Garnett Press Shoumo assigned Exchange store, and then pierced the middle of the hall to the mall, and the fans had a brief interaction. After the news spread, the Hong Kong Department of Anta stores, gathering a large number of hearing the news KG fans, they took the pen and camera, expect to get the signature and photo icons. However, the ANTA Sports Marketing Center staff did not want any flaws in the final, from noon they had been decorated KG routes, admission one hour before, ANTA has specifically told mall security, Start the exit, it is necessary to block people on both sides of the aisle In a hoarse cry, he did not notice I had just gone through the old owner had Adidas store. Anta stay in the store less than a minute, Garnett to go lobby, all the floors are full of people, the enthusiasm of Chinese fans of the style than the Expo even more surprised that Anta, thousands of people shouting 15 minutes, but the atmosphere of the scene sensation, so that the staff felt satisfied Anta. Everything seems to be very beautiful. Advantages from the acquisition of sports resources, packing sports stars, and then to launch the brand image of the product concept activities, until the final product design and the terminal display, Anta can do it like Nike or Adidas as professional, some areas even even more than these two outstanding teachers. The question is, will make more than 500 yuan Anta shoes, both in the same lot with this competition? Zheng Jie of the answer is no, Wrote, international brands, but Li Ning. Time to go back to 3 August, the young, who lives in a small article in Xiamen, Jinjiang, to come to hear the news of Kevin Garnett, he early came to the door waiting for Anta, but security will be more than 10 other fans of him and stopped at the portal, even Kevin Garnett to visit the factory image of the stores here, they can only be waved across the windows of the KG. Also in the Hong Kong exchange, when the host said, Chen Shixin, brand should not be lofty, but should provide opportunities to communicate with consumers or platform. But KG is the China trip with his fans at least, in addition to Exchange and shooting CCTV5 . Zheng Jie said that they have worked hard, Hong Kong exchange too many people coming to arrange star-depth interaction with the fans, in case of unintended consequences could be disastrous. But Nike is clearly greater courage, Chengdu line, Nike arranged after Bryant Park for the small sub-door basketball players on the training course, who knows bad weather suddenly rained, and everyone worried about Kobe Bryant will go, But Nike and Kobe Bryant did not advise to go, but so that the latter picked up the microphone: TV ads from the Many media interviews with KG than Kobe Bryant's time was more in Changchun University of Technology, Jinan University, West Lake Stadium and fans interact directly. Quite similar to do with the international brand, Anta seems a long way to go. August 3, Little Man With regret leaving Jinjiang, but the staff was relieved of ANTA. Adidas wearing a T-shirt, shoes fans, actually fool the security, and almost took the elevator to see the manager along with KG,
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